Uber Technologies Launches Ski Resort Service Amid Holiday Season Push
Uber Technologies has introduced a seasonal service targeting winter sports enthusiasts. The ride-hailing giant's new 'Uber Ski' offering connects users with nearly 40 mountain resorts across North America and Europe, available from November through March.
The company has partnered with Vail Resorts to integrate transportation with the Epic Pass system. Pass holders gain exclusive access to reserve larger vehicle options with specialized storage for ski equipment up to 90 days in advance. This strategic MOVE aligns with Uber's broader effort to capture holiday travel demand through premium logistics solutions.